Several weeks ago, I provided business conference photography service for a local technology company. The conference ran for multiple days at the Sheraton Centre Toronto Hotel in downtown Toronto. This annual conference primarily serves as a platform for users to exchange ideas and provide feedback to the company. A new version of the company's flagship product was also announced and audiences were invited to test drive it. I have been involved in the technology industry for some time, and I am impressed by a company's commitment to end-user engagements.
The opening night reception was held on the 43rd floor of the Sheraton hotel, overlooking the Toronto skyline.
It was a blue martini night as the color blue is part of the company's corporate colors.
Here is the south side view from the 43rd floor at night. The north side view overlooks the Toronto city hall.
After an evening of socializing, the conference started early in the next morning.
As an experienced photographer, I pride myself on being candid and invisible. After all, I do not wish to distract the audience from paying attention to the speaker on the podium. At the same time, I am able to find ways to capture the event according to the client's specification. I do so by anticipating where action is going occur and blending myself into the event.
When people knew they were being photograph, they often look stiff. By blending into the crowd, I was able to catch the speaker acting naturally.
It is important to capture not just the people but the artifacts that made up the event. Here is a shot of an audience looking at the conference booklet.
Here is a good example on how I blend into the crowd. I was sitting at one of the tables with one of my cameras pointed backward. I got a shot of the participants listening attentively to the speaker. If I had turn myself towards these folks with my camera, they may not act as naturally as portrayed on this photo. Shooting without looking into the camera takes practice. Sometimes it takes a few shot to get one right.
Here we have a participant asking questions. I notice she had been quite active earlier, so I sat across from her and wait for this moment to occur.
Here is another example of being at the right place at the right time.
A representative of the company is working the user thru the new product on a mobile device. Again I used the not looking at the camera technique to take this shot.
The light fixture behind gives a hint on where the conference was held at.
Here is a group discussion session. The gentleman with the blue marker was leading the discussion. Notice that no one was paying attention to my camera. It almost feels like I was invisible.
Another evening of socializing, this time it was held at the steam whistle brewery. Steam whistle has become a popular spot for corporate and social events.